Procrastination is a small business owner’s worst enemy. With limited time and resources, you can’t afford to put things off. You don’t like it any better when your customers procrastinate either. Procrastination is a big problem when it comes to making a sale. Sometimes it is necessary to create a sense of urgency or create a deadline. You may want to explain that the free T-shirt with purchase is only while supplies last or that a special sale is for the holiday weekend only. Keep deadlines in mind when creating your flyers, brochures, and postcards.
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